I’m Josh, a fashion and beauty photographer based in London (or anywhere with an airport), creating imagery that balances editorial sophistication with a refined commercial aesthetic.

Inspired by the warmth and richness of classic Kodak film, my work combines soft, intentional colour, considered lighting and an emphasis on authenticity. Through fashion, beauty and portraiture, I’m drawn to exploring modern femininity — creating images that feel both delicate and powerful, elegant and self-assured.

Whether working with brands, agencies or independent creatives, my approach is collaborative and detail-driven, producing imagery that feels timeless, confident and emotionally resonant.

josh@joshshowell.co.uk